factor influencing the adoption of internet banking
thesis
- وزارت علوم، تحقیقات و فناوری - دانشگاه تربیت مدرس - دانشکده فنی مهندسی
- author سارا نعیمی برغانی
- adviser حسام الدین ذگردی
- Number of pages: First 15 pages
- publication year 1386
abstract
دوره مشترک کارشناسی ارشد بازاریابی و تجارت الکترونیک دانشگاه تربیت مدرس_ دانشگاه تکنولوژی lule? چکیده پایان نامه عوامل موثر بر پذیرش اینترنت بانک توسط مشتریان پیشرفت فناوری اطلاعات و ارتباطات و به طور خاص رشد اینترنت جهت تراکنش های معاملات بازرگانی، تاثیر بسیار عمیقی در صنعت بانکداری داشته است.این در حالی ست که نفوذ بانکداری اینترنتی در کشورهای در حال توسعه بسیار کندتر از نفوذ آن در کشورهای صنعتی و غربی ست. این تحقیق سعی دارد عوامل موثر برپذیرش اینترنت بانک را در ایران شناسایی و به خوانندگان عرضه کند. همانگونه که ذکرشد هدف این تحقیق ایجاد درک بهتر از عوامل تاثیر گذار بر روی پذیرش اینترنت بانک از سوی مشتریان بانک ها ست.جهت انجام این تحقیق ادبیات موجود در ارتباط با پذ.....
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document type: thesis
وزارت علوم، تحقیقات و فناوری - دانشگاه تربیت مدرس - دانشکده فنی مهندسی
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